Privacy Policy
At Beyond Beauty, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, create an account, make a purchase, use our Skin Quiz or other features, communicate with us, or otherwise interact with Beyond Beauty.
By using our website and services, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Beyond Beauty is an online beauty and personal-care platform offering products that may include skincare, cosmetics, fragrances, haircare, wellness, and other beauty and personal-care products.
For questions regarding this Privacy Policy or how your personal information is handled, please contact our Customer Care team using the contact information provided on our website.
2. Information We Collect
The information we collect depends on how you interact with Beyond Beauty.
Personal Information You Provide
We may collect information such as:
- Full name
- Email address
- Mobile or telephone number
- Billing address
- Shipping or delivery address
- Account login information
- Order and purchase information
- Product preferences
- Wishlist information
- Reviews and feedback
- Customer service communications
- Information submitted through forms, surveys, quizzes, competitions, or promotions
Payment Information
When you make a purchase, payment information may be collected and processed by authorized third-party payment providers.
Depending on the payment method, this may include cardholder details, payment authorization information, transaction identifiers, or other payment-related information.
Beyond Beauty may not directly store complete debit or credit card details where payments are handled by third-party payment processors.
Skin Quiz & Beauty Preferences
If you use our Skin Quiz, recommendation tools, filters, or personalization features, we may collect information you voluntarily provide about your:
- Skin type
- Skin concerns
- Beauty goals
- Product preferences
- Routine preferences
- Ingredient preferences
- Sensitivities or other information relevant to product recommendations
We use this information primarily to personalize your experience and provide more relevant product suggestions.
Our Skin Quiz and recommendation tools are intended for beauty and product-discovery purposes and are not medical diagnostic tools.
Please avoid submitting medical or other sensitive information unless specifically requested and necessary for the relevant service.
3. Information Collected Automatically
When you access or use our website, certain information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Approximate location derived from technical information
- Pages viewed
- Products viewed
- Search activity
- Referral source
- Date and time of visits
- Shopping cart activity
- Website interactions
- Cookie identifiers
- Advertising identifiers
- Technical and performance information
This information helps us operate, secure, analyze, and improve the Beyond Beauty experience.
4. How We Use Your Information
We may use personal information to:
- Create and manage your account
- Process and fulfill orders
- Process payments
- Arrange delivery
- Provide order confirmations and updates
- Handle returns, exchanges, and refunds
- Respond to questions and customer service requests
- Personalize your shopping experience
- Provide product recommendations
- Operate the Skin Quiz and recommendation features
- Remember your preferences and shopping cart
- Improve our website, products, and services
- Analyze customer behaviour and website performance
- Prevent fraud and unauthorized transactions
- Maintain website and account security
- Send service-related communications
- Manage loyalty programs, promotions, giveaways, or discounts
- Send marketing communications where permitted
- Measure and improve advertising campaigns
- Comply with legal and regulatory requirements
- Establish, exercise, or defend legal rights
We aim to collect and use only the information reasonably necessary for these purposes.
5. Marketing Communications
Where permitted by applicable law and based on your preferences or consent where required, we may send you marketing communications regarding:
- New products
- Special offers
- Promotions
- Beauty launches
- Exclusive collections
- Events
- Personalized recommendations
- Beyond Beauty news
Marketing communications may be delivered by email, SMS, or other communication channels you have agreed to receive.
You may unsubscribe from promotional emails by using the unsubscribe link included in our marketing communications.
You may also contact us to update your marketing preferences.
Unsubscribing from marketing does not prevent us from sending necessary transactional or service communications, such as order confirmations, delivery updates, security notices, or responses to customer service requests.
6. Personalized Advertising
We may use information about your interactions with Beyond Beauty to provide more relevant advertising.
For example, we may use information regarding products you have viewed, searched for, added to your cart, or purchased to help us understand your interests.
We may work with advertising and social-media platforms to:
- Display relevant advertisements
- Measure advertising performance
- Understand campaign effectiveness
- Create advertising audiences
- Retarget visitors who have interacted with our website
Where required, advertising technologies will be used subject to your consent or cookie preferences.
7. Cookies & Similar Technologies
Beyond Beauty may use cookies, pixels, tags, software development kits, and similar technologies to operate and improve the website.
These technologies may be used to:
- Keep you signed in
- Remember your shopping cart
- Remember website preferences
- Understand how visitors use our website
- Measure website performance
- Prevent fraudulent activity
- Personalize content
- Measure marketing campaigns
- Deliver relevant advertisements
Cookies may include:
Essential Cookies
Required for core website functionality, security, checkout, and account features.
Analytics Cookies
Help us understand how customers interact with our website and where improvements can be made.
Functional Cookies
Remember your choices and help personalize your experience.
Advertising Cookies
May be used to measure advertising performance and provide more relevant advertising.
Where required by applicable law, non-essential cookies will be used based on your choices or consent.
You may also manage certain cookies through your browser settings. Disabling some cookies may affect website functionality.
8. How We Share Your Information
We do not sell your personal information as a conventional business practice.
We may share information with trusted third parties when reasonably necessary to operate our business and provide our services.
These may include:
- Payment processors
- Banks and financial institutions
- Delivery and courier companies
- Technology and hosting providers
- E-commerce platform providers
- Customer-support providers
- Analytics providers
- Email and SMS communication providers
- Advertising and marketing platforms
- Fraud-prevention and security providers
- Professional advisers
- Brands, suppliers, distributors, or marketplace sellers where necessary to fulfill an order
- Government authorities or regulators where legally required
Third parties receiving personal information are expected to process it for appropriate purposes and in accordance with applicable contractual and legal obligations.
9. Marketplace Sellers & Partners
Beyond Beauty may offer products supplied or fulfilled by third-party brands, distributors, suppliers, or marketplace sellers.
Where necessary to process or fulfill your order, certain information may be shared with the relevant partner.
This may include:
- Your name
- Delivery details
- Contact information
- Products ordered
- Information necessary to process a return, replacement, or customer-service request
Partners should only receive information reasonably necessary to provide the relevant service or fulfill the transaction.
10. Payment Security
Payments may be processed through secure third-party payment providers.
Beyond Beauty takes reasonable measures to work with reputable providers and protect transaction information.
However, no internet-based transaction or electronic storage method can be guaranteed to be completely secure.
Customers should also protect their passwords, devices, and account credentials and notify us if they suspect unauthorized access to their Beyond Beauty account.
11. Data Security
We use reasonable administrative, organizational, and technical measures designed to protect personal information against:
- Unauthorized access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
Access to personal information may be limited to employees, contractors, service providers, or partners who require it for legitimate business purposes.
Despite these measures, no website, network, or electronic system can guarantee absolute security.
12. International Data Transfers
Some of our service providers, technology platforms, or business partners may operate or store information outside the United Arab Emirates.
As a result, your personal information may be processed or stored in other jurisdictions.
Where required, we take appropriate steps to ensure that international transfers of personal information are handled in accordance with applicable data-protection requirements and appropriate safeguards.
13. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may depend on factors including:
- Your relationship with Beyond Beauty
- Account status
- Transaction history
- Customer service requirements
- Fraud-prevention needs
- Legal and regulatory obligations
- Accounting and tax requirements
- Dispute resolution requirements
When information is no longer reasonably required, we may securely delete or anonymize it, subject to applicable legal obligations.
14. Your Privacy Rights
Depending on applicable law and the circumstances, you may have rights regarding your personal information, including the ability to:
- Request access to certain personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information in certain circumstances
- Request restriction of certain processing activities
- Object to certain uses of your information
- Withdraw consent where processing relies on consent
- Request information regarding how your data is processed
- Request transfer of certain information where applicable
These rights may be subject to legal limitations or exceptions.
To exercise an applicable privacy right, please contact Beyond Beauty using the contact information provided on our website.
We may need to verify your identity before processing certain requests.
15. Account Information
Customers with a Beyond Beauty account may be able to review or update certain information directly through their account.
If you are unable to update or correct your information through your account, please contact Customer Care for assistance.
16. Children's Privacy
Beyond Beauty is not intended to knowingly collect personal information from children in circumstances prohibited by applicable law.
If you are under the age required to provide valid consent or enter into transactions independently, you should use our services only with appropriate involvement or authorization from a parent or legal guardian.
If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to address the matter in accordance with applicable requirements.
17. Social Media
If you interact with Beyond Beauty through social-media platforms, we may receive information made available through your interaction with those platforms.
The social-media platform’s own privacy policy and settings also govern its processing of your information.
We encourage you to review the privacy settings and policies of the platforms you use.
18. Reviews, Photos & User-Generated Content
If you voluntarily submit a product review, photograph, testimonial, comment, or other content, certain information you choose to provide may become publicly visible on the Beyond Beauty website or associated channels.
Please avoid including personal or sensitive information in publicly visible reviews or submissions.
19. Third-Party Websites
Our website may contain links to third-party websites, brands, payment services, social-media platforms, or other external services.
Beyond Beauty is not responsible for the privacy practices of independent third parties.
We encourage you to review the privacy policy of any third-party website or service before providing personal information.
20. Fraud Prevention
We may process certain account, device, transaction, and payment information to identify and prevent:
- Fraudulent purchases
- Unauthorized transactions
- Account misuse
- Payment abuse
- Promotion abuse
- Security threats
Where appropriate, information may be shared with payment processors, financial institutions, security providers, or authorities for fraud-prevention and investigation purposes.
21. Legal Requirements
We may disclose personal information where reasonably necessary to:
- Comply with applicable laws or regulations
- Respond to lawful requests from authorities
- Comply with court orders or legal proceedings
- Investigate suspected fraud or unlawful conduct
- Protect the rights, property, or safety of Beyond Beauty, our customers, partners, or others
- Establish, exercise, or defend legal claims
22. Business Transfers
If Beyond Beauty undergoes a merger, acquisition, restructuring, investment, financing, sale of assets, or similar business transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable legal requirements and appropriate protections.
23. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to:
- Our services
- Website functionality
- Technology
- Business practices
- Legal or regulatory requirements
When changes are made, we will publish the revised Privacy Policy on this page and update the Last Updated date.
Where required by law, we may provide additional notice or obtain consent regarding material changes.
24. UAE Data Protection
Beyond Beauty intends to process personal information in accordance with applicable privacy and data-protection requirements in the United Arab Emirates, including applicable federal data-protection legislation and any other regulations relevant to our operations.
Nothing in this Privacy Policy is intended to limit privacy rights that cannot lawfully be waived or restricted.
25. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how Beyond Beauty handles your personal information, please contact us through our official Customer Care channels.
For privacy-related requests, please include enough information for us to identify your request and respond appropriately.
Beyond Beauty
Beauty, curated for you.